Microsoft to build Windows Phone Universal App

Ok my friends, now i will post article that i quoted from nowhereelse.fr about windows phone Universal Apps.  The conference Build 2016 Microsoft has just ended, and through different ads unveiled throughout this event, it appears a clear desire of the editor to encourage the development of Universal Apps, these hybrid applications for run on all types of devices. The Redmond company is counting on these applications to allow Windows Phone to raise its head and nibble market share to iOS and Android. But she has this strategy a chance to work?

Universal Apps, the last hope

Since its inception, Windows Phone fails to break into the smartphone market. Nokia redeemed certainly helped to sell to customers attached to the Finnish mark (as is the case in France), but since the abandonment of this prestigious name, the soufflé deflates.
Main cause of this mess, the lack of quality applications, which discourages both consumers who do not find their favorite services, and developers who see the user base is too undeveloped to warrant the creation applications on this platform. No applications, no customers. And no customers, no applications . To break this vicious circle, a daring strategy was put in place: to unify all modern computer terminals under the banner Windows 10, a hybrid operating system capable of running on computers, tablets and smartphones.
To accompany the new system, Microsoft has devised universal applications, which are an evolution of touch applications already lodged with the unloved Windows 8. The difference is that these applications are designed to be used on all of the above devices through dynamically adapting the user interface.

Knowing that Windows is used on the vast majority of computers on the planet, and the upgrade to Windows 10 is free for one year, you can expect that this strategy may be paying off. The large number of Windows users 10 will encourage developers to create applications that target this system, and the latter will enjoy at the same time that Windows Phone will no longer have much to envy of its competitors.
In addition, Microsoft plans to make one stone by including its Xbox One in the program, hoping to boost sales of the console still struggling to compete with the PlayStation 4.
Universal Apps strategy therefore seems perfect on paper. Windows 10 knows a great success, and hybrid devices computer / tablet see their sales increase at the expense of "historical" slates running iOS and Android. The availability of unique applications and synchronized between all devices is a real plus for the consumer at the time the information should be available everywhere.

The applications are not everything

Having a well-stocked app store is an indisputable prerequisite for the popularity of a mobile system. Unfortunately for Microsoft, this is not everything.
Indeed, everyone now has a smartphone, and each has its little habits with iOS or Android. For a user decides to change the ecosystem and to abandon its legacy applications, it must be able to find a decisive advantage in a competitive product.
And therein lies the rub. It is now several months that the smartphone market has reached maturity, and that developments in this sector are shy. Manufacturers are content indeed improve the camera, the processor or the quality of the screen rather than offering real innovations. There is no reason for a consumer to choose a Windows Phone instead of another Android or iPhone when the latter have to replace its terminal.

If Microsoft wants to succeed, it is necessary that the company manages to stand out with innovative and useful features that are not found on Android and iOS phones. She has already done with the area, much more effective than competing tablets for productive tasks, thanks to full compatibility with PC applications.
Microsoft can he use the same lever in the closed world of smartphones? It would seem so.

Continuum, the missing piece of the puzzle?

The salvation could come from Continuum, the feature that transforms its Windows smartphone when the PC connects to an external display, supported by the traditional keyboard mouse.
For now, Continuum is more of a gimmick than real good idea that can tip the balance. Installation is complicated to implement, and it is hard to imagine landing at friends and disconnect monitor, keyboard and mouse from their computer to connect everything to his phone. Ditto on the workplace. In addition, the solution is not directly compatible with traditional Windows applications, but only with the Universal Apps, which is still a handicap at present.
Yet a little digging concept, Continuum could become the killer feature that Windows Phone need to take off. 

Windows Phone universal App

At the conference Build 2016, the possibility of using Continuum through a PC has just been presented. There are still constraints, such as the fact that we must imperatively connect via a Wi-Fi network (the ability to use a USB cable would have been interesting) that the target computer runs Windows 10 or over and over again that only universal applications are supported. However, this is a step in the right direction.
This leaves the Redmond company to take steps to transform the test, and the arrival of a hypothetical Surface Phone packed with intelligent innovation could take off a mobile system that many already see dead and buried .